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a super interesting take on where J.Crew’s rustic, old-timey inspiration originated

Where J.Crew Shops for Ideas

By Roger Bennett


The shop is the latest extension to the Freemans fashion mini-empire, which offers American heritage style with a twist. Even if you are not among its dapper, in-the-know clientele, which includes such style icons as David Beckham, you may have a good sense of what it’s like to shop there—if you’ve ever been to J.Crew (JCG). Indeed, unmistakable elements of Freemans’s aesthetic, as well as that of other boutique brands, have cropped up in J.Crew outlets across the country—nowhere more prominently than at the menswear giant’s New York concept space, Liquor Store. According to Taavo Somer, Freemans’s intense, thickly maned founder, this is no accident…

Somer, who has yet to set foot in the J.Crew doppelganger, remains philosophical. “If you trade in the undiscovered and uncharted,” he explains, “you know it is going to become copied and overrun.”

(full article via  Businessweek)