rivaling what you may have read in the Times this morning about “vintage-style glasses online,” is a story i’ve been working on for the past two months. and if the NY Times couldn’t wait to run it, we couldn’t either.
With expertly designed websites, young urbanite models and cheap chic frames, a fresh crop of optical e-tailers is bringing new competition to the market.
By Delia Paunescu
Assistant Editor
The internet isn’t new. Buying glasses on the internet isn’t new either. But a new wave of online-only optical retailers is switching up the way e-tailing looks where eyewear is concerned and striking a chord, particularly with younger consumers. Companies like Tortoise and Blonde, Bonlook, Mezzmer, Classic Specs, Lookmatic, Sneaking Duck, Eyefly and Warby Parker are playing up the “fast fashion” model and bringing a hipster-cool aesthetic to the world of online optical. Read more.
(via VisionMonday)
rivaling what you may have read in the Times this morning about “vintage-style glasses online,” is a story i’ve been working on for the past two months. and if the NY Times couldn’t wait to run it, we couldn’t either.
With expertly designed websites, young urbanite models and cheap chic frames, a fresh crop of optical e-tailers is bringing new competition to the market.
By Delia Paunescu
Assistant Editor
The internet isn’t new. Buying glasses on the internet isn’t new either. But a new wave of online-only optical retailers is switching up the way e-tailing looks where eyewear is concerned and striking a chord, particularly with younger consumers. Companies like Tortoise and Blonde, Bonlook, Mezzmer, Classic Specs, Lookmatic, Sneaking Duck, Eyefly and Warby Parker are playing up the “fast fashion” model and bringing a hipster-cool aesthetic to the world of online optical. Read more.
(via VisionMonday)
Posted 1 month ago & Filed under articles i've written, glasses!, hey that's me, relevant to work, vision monday, news, 4 notes
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