my last cover story for Vision Monday, before i leave them at the end of the month
With Purpose
By Delia Paunescu
Assistant Editor
With the landscape of business changing rapidly, companies today need more than just traditional products or marketing communications to reach customers. A growing number of businesses have begun incorporating charitable works more directly into their corporate message and, in fact, their business models. According to experts, many are seeing results both positive and profitable.
In sponsoring local charities, providing employees with volunteer time or even just recycling in-house, most optical establishments have long been involved in doing good and providing community service on some level. Increasingly, though, companies and business owners are working to build the message of social responsibility into the fiber of the organization. Businesses interested in upping both their community efforts and company profile can accomplish this with relative ease and, as such, provide unlimited attention to their cause. Read more.
(full article via VisionMonday)
