GPOY - farewell Vision Monday edition
two years ago, i started my first full-time editorial job at Vision Monday magazine. this is what i looked like then, at the Optical Women’s Association (OWA) annual soiree. that year, it was held at Diane Von Furstenberg’s showroom and i thought it was hella fancy. that doesn’t explain why i wore the denim jacket.
the gorgeous woman in the middle is my partner in (optical) crime Dee Carroll. she’s made the entire experience of working for a trade the best ever since she got me drunk during an Oliver People’s party at Sub Mercer and had me take a picture with Carson Kressley. i’ve only grown to love her more since that night. in this picture, she has longish red hair. she’s had three more distinct hair styles and colors in the last two years - and rocked each one of them.
i’ve only met the lady on the end twice, this first time here and the second time this past weekend when she was presented the OWA fancy pants of the year award. like me, she also dressed better this time around.
what i’m saying is, things change. and i’ve changed. par example: i no longer find it acceptable to wear denim jackets when meeting important designers. and in the spirit of change, tomorrow, i will say farewell to Vision Monday - the place that has been my home and the people that have been my family for two great years. it hasn’t always been perfect. sometimes, i wanted to jump out the ninth story window. other times, i wanted to throw people out of said window. but i’m happy to say no one was defenestrated in my time there. more than anything, i want that to be my legacy. i was going to say that i’ll always be glad this was my first job. but fuck it - let’s go with the window thing

GPOY - farewell Vision Monday edition

two years ago, i started my first full-time editorial job at Vision Monday magazine. this is what i looked like then, at the Optical Women’s Association (OWA) annual soiree. that year, it was held at Diane Von Furstenberg’s showroom and i thought it was hella fancy. that doesn’t explain why i wore the denim jacket.

the gorgeous woman in the middle is my partner in (optical) crime Dee Carroll. she’s made the entire experience of working for a trade the best ever since she got me drunk during an Oliver People’s party at Sub Mercer and had me take a picture with Carson Kressley. i’ve only grown to love her more since that night. in this picture, she has longish red hair. she’s had three more distinct hair styles and colors in the last two years - and rocked each one of them.

i’ve only met the lady on the end twice, this first time here and the second time this past weekend when she was presented the OWA fancy pants of the year award. like me, she also dressed better this time around.

what i’m saying is, things change. and i’ve changed. par example: i no longer find it acceptable to wear denim jackets when meeting important designers. and in the spirit of change, tomorrow, i will say farewell to Vision Monday - the place that has been my home and the people that have been my family for two great years. it hasn’t always been perfect. sometimes, i wanted to jump out the ninth story window. other times, i wanted to throw people out of said window. but i’m happy to say no one was defenestrated in my time there. more than anything, i want that to be my legacy. i was going to say that i’ll always be glad this was my first job. but fuck it - let’s go with the window thing

saying goodbye to co-workers and packing up my desk

this feels like that time i graduated college (except i have an apartment and no longer bunk with my teenage cousin). anyway, it’s sad.

so far, i have packed:

  • colored pencils
  • mini disco ball
  • felt “D” decoration
  • photo booth photos
  • photo of my mom w/ the Chick-Fil-A cow
    (side note: Happy Birthday, Mommy!)
  • mini cuckoo clock
  • old CMJ badge

the suitcase looks like i’m going to camp

My absolute favorite thing to do each month has been the “What Are You Wearing?” feature. It’s not difficult to figure out - I ask optical shop owner what glasses they like. Since I’m leaving VM this week, here is a year in review:

By Delia PaunescuAssistant Editor
By now, we’re sure you’ve seen our popular What Are You Wearing? feature - which comes out every month on Vision Monday’s Endpage. But the retailers and glasses they’ve shared with us are so fantastic, we wanted to put them all together. Below is a recap of all the fun styles we’ve had throughout our first year. We’re sure you’ll enjoy.

See all the photos via VisionMonday

My absolute favorite thing to do each month has been the “What Are You Wearing?” feature. It’s not difficult to figure out - I ask optical shop owner what glasses they like. Since I’m leaving VM this week, here is a year in review:

By Delia Paunescu
Assistant Editor

By now, we’re sure you’ve seen our popular What Are You Wearing? feature - which comes out every month on Vision Monday’s Endpage. But the retailers and glasses they’ve shared with us are so fantastic, we wanted to put them all together. Below is a recap of all the fun styles we’ve had throughout our first year. We’re sure you’ll enjoy.

See all the photos via VisionMonday

my last cover story for Vision Monday, before i leave them at the end of the month
With Purpose
By Delia PaunescuAssistant Editor 

With the landscape of business changing rapidly, companies today need more than just traditional products or marketing communications to reach customers. A growing number of businesses have begun incorporating charitable works more directly into their corporate message and, in fact, their business models. According to experts, many are seeing results both positive and profitable.
In sponsoring local charities, providing employees with volunteer time or even just recycling in-house, most optical establishments have long been involved in doing good and providing community service on some level. Increasingly, though, companies and business owners are working to build the message of social responsibility into the fiber of the organization. Businesses interested in upping both their community efforts and company profile can accomplish this with relative ease and, as such, provide unlimited attention to their cause. Read more.

(full article via VisionMonday)

my last cover story for Vision Monday, before i leave them at the end of the month

With Purpose

By Delia Paunescu
Assistant Editor

With the landscape of business changing rapidly, companies today need more than just traditional products or marketing communications to reach customers. A growing number of businesses have begun incorporating charitable works more directly into their corporate message and, in fact, their business models. According to experts, many are seeing results both positive and profitable.

In sponsoring local charities, providing employees with volunteer time or even just recycling in-house, most optical establishments have long been involved in doing good and providing community service on some level. Increasingly, though, companies and business owners are working to build the message of social responsibility into the fiber of the organization. Businesses interested in upping both their community efforts and company profile can accomplish this with relative ease and, as such, provide unlimited attention to their cause. Read more.

(full article via VisionMonday)

Online Optical Retailers Talk Shop | VisionMonday

By Delia Paunescu
Assistant Editor

Selling eyeglasses online is one of the most challenging issues optical has faced in quite some time. Though the divide between brick and click is narrowing in some quarters, online players are still considered a stepchild by many in the industry. Online retailers, or e-tailers, are often thought to be taking business away from traditional ODs and opticians, and are still perceived by many as an “unauthorized” channel that is strictly promotionally priced. But is that really true? And just how does selling glasses work on the internet? Read more.

A Boutique for the Boys | Vision Monday

By Delia Paunescu: Assistant Editor


 Van de la Plante, optician and owner.

The scene of a lady, usually in heels, strutting through a shopping center with stacks of purchases in each hand comes to mind when one imagines “shopping.” And with good reason, according to optician Van de la Plante. “Every aspect of retail in L.A. County, and around the world, is built for girls. Men experience retail as sitting on a bench and holding a purse. Every advertising pitch in consumerism seems to be targeted at girls so I thought it was interesting to have a store for dudes,” he told Vision Monday.

  The boutique is tucked away off of Sunset Blvd.  A small selection of vintage tie clips, cuff links, pens and sports coats are also offered alongside the “cornucopia of glasses.”

Contrasting our collective image of the “Pretty Woman” shopper, de la Plante’s vision expanded modern-day fascination with all things distinctly male (barber shops, hunting, tailored suits) and emerged as Gentlemen’s Breakfast, a 250-square-foot vintage eyewear boutique in L.A.’s Echo Park neighborhood. The shop is described by its proud owner as colonial American at its foundation, with touches of Edwardian and Napoleonic design. The interior is painted “bitter chocolate” and features various hunting scenes. “It’s a bit rustic, and even though that’s cool now, it’s also timeless,” said de la Plante, who designed the location entirely on his own.

Read more…

rivaling what you may have read in the Times this morning about “vintage-style glasses online,” is a story i’ve been working on for the past two months. and if the NY Times couldn’t wait to run it, we couldn’t either.
The ‘Seenster’ Set
With expertly designed websites, young urbanite models and cheap chic frames, a fresh crop of optical e-tailers is bringing new competition to the market.
By Delia PaunescuAssistant Editor 

The internet isn’t new. Buying glasses on the internet isn’t new either. But a new wave of online-only optical retailers is switching up the way e-tailing looks where eyewear is concerned and striking a chord, particularly with younger consumers. Companies like Tortoise and Blonde, Bonlook, Mezzmer, Classic Specs, Lookmatic, Sneaking Duck, Eyefly and Warby Parker are playing up the “fast fashion” model and bringing a hipster-cool aesthetic to the world of online optical.  Read more.

 
(via VisionMonday)

rivaling what you may have read in the Times this morning about “vintage-style glasses online,” is a story i’ve been working on for the past two months. and if the NY Times couldn’t wait to run it, we couldn’t either.

The ‘Seenster’ Set

With expertly designed websites, young urbanite models and cheap chic frames, a fresh crop of optical e-tailers is bringing new competition to the market.

By Delia Paunescu
Assistant Editor 

The internet isn’t new. Buying glasses on the internet isn’t new either. But a new wave of online-only optical retailers is switching up the way e-tailing looks where eyewear is concerned and striking a chord, particularly with younger consumers. Companies like Tortoise and Blonde, Bonlook, Mezzmer, Classic Specs, Lookmatic, Sneaking Duck, Eyefly and Warby Parker are playing up the “fast fashion” model and bringing a hipster-cool aesthetic to the world of online optical.  Read more.

 

(via VisionMonday)

when i freelanced at Parenting, the highlight of my day was picking out pictures of cute babies for the newsletters. now, it’s seeing adorable middle schoolers getting their first eye exams. yay happy news
 To Celebrate 70 Years, Bard Optical Donates 70 Pairs of Glasses
By Delia Paunescu            Assistant Editor  PEORIA, Ill.—In time for the company’s 70th anniversary,           Bard Optical,  based here, launched their “70 Pairs for 70 Years” program. Providing up  to 70 pairs of glasses to “in need” public school students, the company  announced it will reach out to each community where it has an office,  18 in all.
(full article via Vision Monday)

when i freelanced at Parenting, the highlight of my day was picking out pictures of cute babies for the newsletters. now, it’s seeing adorable middle schoolers getting their first eye exams. yay happy news

To Celebrate 70 Years, Bard Optical Donates 70 Pairs of Glasses

By Delia Paunescu
Assistant Editor

PEORIA, Ill.—In time for the company’s 70th anniversary, Bard Optical, based here, launched their “70 Pairs for 70 Years” program. Providing up to 70 pairs of glasses to “in need” public school students, the company announced it will reach out to each community where it has an office, 18 in all.

(full article via Vision Monday)

VisionMonday > Great Expectations

September 5, 2011   
 

A recent article from modern business magazine Fast Company profiled a consumer-research firm called NeuroFocus and its CEO, A.K. Pradeep. What I learned was that the firm is now able to monitor an individual’s brain receptors, measuring exactly how one reacts to particular stimuli. Be it advertisements, packaging or television shows, information on the subconscious is being mined and sold to the companies selling their product.

Read more…

in which i pretend to be a "social media expert"

A Preliminary Deciphering of Google+

September 12, 2011 1:13 PM    

By Delia Paunescu
Assistant Editor

When news came that Google was launching its own social medium, the internet was beside itself with excitement. Since most already use Google for its GMail, GChat, GCalendar, GReader and sometimes even GDocuments, it seemed ideal to have the convenience of Facebook and Twitter there too. When the gates opened up and select users were allowed to see inside the new Google+, the thrill of “adding to circle” (Google+’s flexible friend lists) waned and the inevitable realization of “What does Google+ actually do?” came over users. The question must have been doubly frustrating for business owners who, having gotten a grasp on the Facebook, Twitter and LinkedIn are not able to create profile pages for their businesses just yet.

Read more…

GPOY - farewell Vision Monday edition
two years ago, i started my first full-time editorial job at Vision Monday magazine. this is what i looked like then, at the Optical Women’s Association (OWA) annual soiree. that year, it was held at Diane Von Furstenberg’s showroom and i thought it was hella fancy. that doesn’t explain why i wore the denim jacket.
the gorgeous woman in the middle is my partner in (optical) crime Dee Carroll. she’s made the entire experience of working for a trade the best ever since she got me drunk during an Oliver People’s party at Sub Mercer and had me take a picture with Carson Kressley. i’ve only grown to love her more since that night. in this picture, she has longish red hair. she’s had three more distinct hair styles and colors in the last two years - and rocked each one of them.
i’ve only met the lady on the end twice, this first time here and the second time this past weekend when she was presented the OWA fancy pants of the year award. like me, she also dressed better this time around.
what i’m saying is, things change. and i’ve changed. par example: i no longer find it acceptable to wear denim jackets when meeting important designers. and in the spirit of change, tomorrow, i will say farewell to Vision Monday - the place that has been my home and the people that have been my family for two great years. it hasn’t always been perfect. sometimes, i wanted to jump out the ninth story window. other times, i wanted to throw people out of said window. but i’m happy to say no one was defenestrated in my time there. more than anything, i want that to be my legacy. i was going to say that i’ll always be glad this was my first job. but fuck it - let’s go with the window thing

GPOY - farewell Vision Monday edition

two years ago, i started my first full-time editorial job at Vision Monday magazine. this is what i looked like then, at the Optical Women’s Association (OWA) annual soiree. that year, it was held at Diane Von Furstenberg’s showroom and i thought it was hella fancy. that doesn’t explain why i wore the denim jacket.

the gorgeous woman in the middle is my partner in (optical) crime Dee Carroll. she’s made the entire experience of working for a trade the best ever since she got me drunk during an Oliver People’s party at Sub Mercer and had me take a picture with Carson Kressley. i’ve only grown to love her more since that night. in this picture, she has longish red hair. she’s had three more distinct hair styles and colors in the last two years - and rocked each one of them.

i’ve only met the lady on the end twice, this first time here and the second time this past weekend when she was presented the OWA fancy pants of the year award. like me, she also dressed better this time around.

what i’m saying is, things change. and i’ve changed. par example: i no longer find it acceptable to wear denim jackets when meeting important designers. and in the spirit of change, tomorrow, i will say farewell to Vision Monday - the place that has been my home and the people that have been my family for two great years. it hasn’t always been perfect. sometimes, i wanted to jump out the ninth story window. other times, i wanted to throw people out of said window. but i’m happy to say no one was defenestrated in my time there. more than anything, i want that to be my legacy. i was going to say that i’ll always be glad this was my first job. but fuck it - let’s go with the window thing

saying goodbye to co-workers and packing up my desk

this feels like that time i graduated college (except i have an apartment and no longer bunk with my teenage cousin). anyway, it’s sad.

so far, i have packed:

  • colored pencils
  • mini disco ball
  • felt “D” decoration
  • photo booth photos
  • photo of my mom w/ the Chick-Fil-A cow
    (side note: Happy Birthday, Mommy!)
  • mini cuckoo clock
  • old CMJ badge

the suitcase looks like i’m going to camp

My absolute favorite thing to do each month has been the “What Are You Wearing?” feature. It’s not difficult to figure out - I ask optical shop owner what glasses they like. Since I’m leaving VM this week, here is a year in review:

By Delia PaunescuAssistant Editor
By now, we’re sure you’ve seen our popular What Are You Wearing? feature - which comes out every month on Vision Monday’s Endpage. But the retailers and glasses they’ve shared with us are so fantastic, we wanted to put them all together. Below is a recap of all the fun styles we’ve had throughout our first year. We’re sure you’ll enjoy.

See all the photos via VisionMonday

My absolute favorite thing to do each month has been the “What Are You Wearing?” feature. It’s not difficult to figure out - I ask optical shop owner what glasses they like. Since I’m leaving VM this week, here is a year in review:

By Delia Paunescu
Assistant Editor

By now, we’re sure you’ve seen our popular What Are You Wearing? feature - which comes out every month on Vision Monday’s Endpage. But the retailers and glasses they’ve shared with us are so fantastic, we wanted to put them all together. Below is a recap of all the fun styles we’ve had throughout our first year. We’re sure you’ll enjoy.

See all the photos via VisionMonday

my last cover story for Vision Monday, before i leave them at the end of the month
With Purpose
By Delia PaunescuAssistant Editor 

With the landscape of business changing rapidly, companies today need more than just traditional products or marketing communications to reach customers. A growing number of businesses have begun incorporating charitable works more directly into their corporate message and, in fact, their business models. According to experts, many are seeing results both positive and profitable.
In sponsoring local charities, providing employees with volunteer time or even just recycling in-house, most optical establishments have long been involved in doing good and providing community service on some level. Increasingly, though, companies and business owners are working to build the message of social responsibility into the fiber of the organization. Businesses interested in upping both their community efforts and company profile can accomplish this with relative ease and, as such, provide unlimited attention to their cause. Read more.

(full article via VisionMonday)

my last cover story for Vision Monday, before i leave them at the end of the month

With Purpose

By Delia Paunescu
Assistant Editor

With the landscape of business changing rapidly, companies today need more than just traditional products or marketing communications to reach customers. A growing number of businesses have begun incorporating charitable works more directly into their corporate message and, in fact, their business models. According to experts, many are seeing results both positive and profitable.

In sponsoring local charities, providing employees with volunteer time or even just recycling in-house, most optical establishments have long been involved in doing good and providing community service on some level. Increasingly, though, companies and business owners are working to build the message of social responsibility into the fiber of the organization. Businesses interested in upping both their community efforts and company profile can accomplish this with relative ease and, as such, provide unlimited attention to their cause. Read more.

(full article via VisionMonday)

Online Optical Retailers Talk Shop | VisionMonday

By Delia Paunescu
Assistant Editor

Selling eyeglasses online is one of the most challenging issues optical has faced in quite some time. Though the divide between brick and click is narrowing in some quarters, online players are still considered a stepchild by many in the industry. Online retailers, or e-tailers, are often thought to be taking business away from traditional ODs and opticians, and are still perceived by many as an “unauthorized” channel that is strictly promotionally priced. But is that really true? And just how does selling glasses work on the internet? Read more.

A Boutique for the Boys | Vision Monday

By Delia Paunescu: Assistant Editor


 Van de la Plante, optician and owner.

The scene of a lady, usually in heels, strutting through a shopping center with stacks of purchases in each hand comes to mind when one imagines “shopping.” And with good reason, according to optician Van de la Plante. “Every aspect of retail in L.A. County, and around the world, is built for girls. Men experience retail as sitting on a bench and holding a purse. Every advertising pitch in consumerism seems to be targeted at girls so I thought it was interesting to have a store for dudes,” he told Vision Monday.

  The boutique is tucked away off of Sunset Blvd.  A small selection of vintage tie clips, cuff links, pens and sports coats are also offered alongside the “cornucopia of glasses.”

Contrasting our collective image of the “Pretty Woman” shopper, de la Plante’s vision expanded modern-day fascination with all things distinctly male (barber shops, hunting, tailored suits) and emerged as Gentlemen’s Breakfast, a 250-square-foot vintage eyewear boutique in L.A.’s Echo Park neighborhood. The shop is described by its proud owner as colonial American at its foundation, with touches of Edwardian and Napoleonic design. The interior is painted “bitter chocolate” and features various hunting scenes. “It’s a bit rustic, and even though that’s cool now, it’s also timeless,” said de la Plante, who designed the location entirely on his own.

Read more…

rivaling what you may have read in the Times this morning about “vintage-style glasses online,” is a story i’ve been working on for the past two months. and if the NY Times couldn’t wait to run it, we couldn’t either.
The ‘Seenster’ Set
With expertly designed websites, young urbanite models and cheap chic frames, a fresh crop of optical e-tailers is bringing new competition to the market.
By Delia PaunescuAssistant Editor 

The internet isn’t new. Buying glasses on the internet isn’t new either. But a new wave of online-only optical retailers is switching up the way e-tailing looks where eyewear is concerned and striking a chord, particularly with younger consumers. Companies like Tortoise and Blonde, Bonlook, Mezzmer, Classic Specs, Lookmatic, Sneaking Duck, Eyefly and Warby Parker are playing up the “fast fashion” model and bringing a hipster-cool aesthetic to the world of online optical.  Read more.

 
(via VisionMonday)

rivaling what you may have read in the Times this morning about “vintage-style glasses online,” is a story i’ve been working on for the past two months. and if the NY Times couldn’t wait to run it, we couldn’t either.

The ‘Seenster’ Set

With expertly designed websites, young urbanite models and cheap chic frames, a fresh crop of optical e-tailers is bringing new competition to the market.

By Delia Paunescu
Assistant Editor 

The internet isn’t new. Buying glasses on the internet isn’t new either. But a new wave of online-only optical retailers is switching up the way e-tailing looks where eyewear is concerned and striking a chord, particularly with younger consumers. Companies like Tortoise and Blonde, Bonlook, Mezzmer, Classic Specs, Lookmatic, Sneaking Duck, Eyefly and Warby Parker are playing up the “fast fashion” model and bringing a hipster-cool aesthetic to the world of online optical.  Read more.

 

(via VisionMonday)

when i freelanced at Parenting, the highlight of my day was picking out pictures of cute babies for the newsletters. now, it’s seeing adorable middle schoolers getting their first eye exams. yay happy news
 To Celebrate 70 Years, Bard Optical Donates 70 Pairs of Glasses
By Delia Paunescu            Assistant Editor  PEORIA, Ill.—In time for the company’s 70th anniversary,           Bard Optical,  based here, launched their “70 Pairs for 70 Years” program. Providing up  to 70 pairs of glasses to “in need” public school students, the company  announced it will reach out to each community where it has an office,  18 in all.
(full article via Vision Monday)

when i freelanced at Parenting, the highlight of my day was picking out pictures of cute babies for the newsletters. now, it’s seeing adorable middle schoolers getting their first eye exams. yay happy news

To Celebrate 70 Years, Bard Optical Donates 70 Pairs of Glasses

By Delia Paunescu
Assistant Editor

PEORIA, Ill.—In time for the company’s 70th anniversary, Bard Optical, based here, launched their “70 Pairs for 70 Years” program. Providing up to 70 pairs of glasses to “in need” public school students, the company announced it will reach out to each community where it has an office, 18 in all.

(full article via Vision Monday)

VisionMonday > Great Expectations

September 5, 2011   
 

A recent article from modern business magazine Fast Company profiled a consumer-research firm called NeuroFocus and its CEO, A.K. Pradeep. What I learned was that the firm is now able to monitor an individual’s brain receptors, measuring exactly how one reacts to particular stimuli. Be it advertisements, packaging or television shows, information on the subconscious is being mined and sold to the companies selling their product.

Read more…

in which i pretend to be a "social media expert"

A Preliminary Deciphering of Google+

September 12, 2011 1:13 PM    

By Delia Paunescu
Assistant Editor

When news came that Google was launching its own social medium, the internet was beside itself with excitement. Since most already use Google for its GMail, GChat, GCalendar, GReader and sometimes even GDocuments, it seemed ideal to have the convenience of Facebook and Twitter there too. When the gates opened up and select users were allowed to see inside the new Google+, the thrill of “adding to circle” (Google+’s flexible friend lists) waned and the inevitable realization of “What does Google+ actually do?” came over users. The question must have been doubly frustrating for business owners who, having gotten a grasp on the Facebook, Twitter and LinkedIn are not able to create profile pages for their businesses just yet.

Read more…

saying goodbye to co-workers and packing up my desk

About:

writer, editor, journalist, reporter, knower of words

need another way to get in touch? please write notes to shakespeareandshoes at gmail dot com

also on twitter: @delia_p

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